Hangzhou Zhongce Rubber will build the country's largest tire production base in Jintan, Jiangsu. In June, the dust settled. And going abroad, the idea of ​​changing from "domestic production, foreign sales" to "production and sales foreign united front" has been brewing in the minds of Zhongce people. Two months later, good news finally came, "Another 1 billion yuan will be spent in Thailand. A production base of 840 acres," this is the first case in China's tire industry, and it is also a trial of Zhongce Rubber on the road of innovative development.

Chairman Shen Jinrong believes that innovation is the source of enterprise development. Only by integrating innovation into the company’s products can it calmly respond to international and domestic competition pressures. As early as the establishment of Zhongce Rubber's factory, this concept was incorporated into "innovation and refinement, "Steady development" in the factory motto. As the largest tire manufacturer in China, Zhongce Rubber not only adheres to the concept of innovation in science and technology, but also achieves continuous innovation in management and strategic layout. This time, it is targeting Thailand, a production base that accounts for 70% of the world's rubber production. It embodies its unique vision and innovative spirit integrated into the company's bones.

Quality refinement lays the foundation for going abroad

In the hot summer, in the factory on Qiutao Road of Zhongce Rubber, the machines were fully powered, and the workers worked hard to work overtime for the orders on hand.

Affected by the European debt crisis, the auto consumption capacity of the world's major economies has fallen sharply, and many tire manufacturers have either chosen to reduce the operating rate or suppress inventory. However, this situation does not exist in Zhongce. Zhongce's all-steel radial tires and bicycle tires are still in short supply.

The reason why Zhongce Rubber has not been affected by the market downturn is mainly due to quality assurance. As a leader in the domestic tire production industry, Zhongce has a high-quality scientific research team. Zhongce Rubber has always insisted on independent innovation, and has invested heavily in scientific research to strive for excellence in materials, structure, noise reduction, rolling resistance, and anti-wet skid resistance. There are related studies. Shen Jinrong said: "It is only used for research on materials, and every time we are smashing tens of millions of millions. We will choose the best materials for manufacturing tires, combining independent innovation with international introduction. , As long as the best materials appear on the market, we will introduce them. Without us, we will innovate and develop independently."

From January to June this year, Zhongce Rubber invested up to 433 million yuan in scientific research funds, 731 million yuan in technological transformation, and developed more than 160 new products. A new product was trial-produced and put into production every two days. The annual scientific research investment of up to 700 million yuan and the cooperation with top international scientific research institutions have enabled Zhongce Rubber's product quality to always stand in the ranks of the world's advanced level, which also laid a solid foundation for Zhongce to further go international.

Shen Jinrong also put forward five "most" principles to ensure that products have first-class quality: the latest technology, the best equipment, the best materials, the least energy consumption, and the most suitable products for the market. "At a certain stage of development, innovation must be pursued. Only innovation can guarantee the production of high-quality products and gain an advantage in market competition."

1 out of 100 innovations is success

A change of control switch, adding a light bulb, setting a customized sign, these simple actions are a huge asset for Zhongce Rubber, a small action can increase the company tens of thousands or even Hundreds of thousands of profits.

Innovation is not only the patent of high-end scientific research personnel in Zhongce Rubber, the innovation of ordinary operators is the most common. An Guixiang, an employee of Zhongce Rubber, changed the foot switch to a button-type control, which increased the company's economic benefits by 90,000 yuan per year. Obviously, innovation requires front-line employees who love their work, and such innovation is often immediate.

Shen Jinrong said that in front-line work, even if right-handed operation becomes left-handed operation, as long as it is effective and worth promoting, this is innovation.

Zhongce Rubber still selects the "Small Reform and Small Revolution Suggestion Award" at the end of each year. Shen Jinrong said that the most important thing is not the emergence of some great innovations. The most important thing is that everyone must have ideas and actively think about it. One success in innovation is a success, and one success in 10 innovations is a great success. Zhongce Rubber actively encourages all employees in the company to innovate and create an environment for innovation and development. Only in this way can the company be full of vitality and continue to develop.

Establishing a production base in Thailand is natural

Zhongce Rubber will build my country’s first foreign automobile and motorcycle production base in Thailand’s Rayong Industrial Park. The project invests 1 billion yuan and covers an area of ​​840 mu. After completion, it will form an annual output of 600,000 all-steel radial truck tires and 1 million. The production scale of motorcycle tires, 3 million semi-steel radial truck tires, carbon black and rubber.

The reason for choosing Thailand to establish a production base is that the rubber production here accounts for 70% of the world's rubber production. If a factory is set up in Thailand, the rise and fall of rubber raw materials will not have too much impact on Zhongce; the second is the establishment of the Thai base. It is the most effective way for Zhongce Rubber to actively respond to anti-dumping competition. After it is completed and put into production, which product of Zhongce is subject to anti-dumping, the Thai base will produce which product, realizing the new market strategy of "foreign production, foreign sales" ; The third is for the strategic layout of the future market. After 2015, the ten ASEAN countries will establish an ASEAN free trade area to create a single market. The establishment of the China Strategic Rubber Thailand base will make innovations in advance for a market with a population of 400 million Type strategic deployment.

The day when the reporter was interviewed, it was the lunch break at 1:00 in the afternoon. After the documents were approved at 1:00 in the morning, Shen Jinrong, who had only slept for four or five hours, showed fatigue on his face, but he couldn’t hide his joy. Contains the dream of China Strategic Rubber going to the international stage, transformation and upgrading. "The establishment of the Thailand base of Zhongce Rubber is a matter of course for a large Chinese industrial enterprise." He experienced the 2008 financial crisis and the 2009 US special tire protection case against China. Speaking of Zhongce Rubber Establishing a production base in Thailand is full of confidence.

After the US tire "special protection case", Brazil, Colombia, Argentina, India and other countries have smashed anti-dumping sticks one by one. China Strategic Rubber urgently needs innovative ideas and transformation and upgrading in its market development strategy. The establishment of Zhongce Rubber's Thailand base will realize the dream of "foreign production and foreign sales". The establishment of Zhongce Rubber's Thailand base not only means that Zhongce will be close to the origin of raw materials, but also an effective way to circumvent international trade protection.

The reporter understands that the project, which is about to start, has been laid out since the end of 2008, and the general manager Jiang Mingsheng has personally led the team to Thailand for field inspections four times. During the approval stage, it received strong support from the National Development and Reform Commission and the Ministry of Commerce, and the approval time was shortened from the expected six months to 40 days. Jiang Mingsheng was very excited and said, "We had no idea that we could get the approval result so quickly."

It can be seen that Zhongce is full of confidence and all believe that this is Zhongce Rubber and an important milestone in the development of Hangzhou's real economy.